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The best of both worlds, Cult Favorite Firm + Flexible keeps your style in place without feeling sticky or stiff. It is easy to use with a formula that doesn’t cause buildup and is brushable. It is non-yellowing and won’t dull the hair. Suitable for all hair types. Color Wow is a cruelty-free brand. To use: Shake well and hold 25cm away from the hair before applying.
£18.95
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